Sunday, August 20, 2017

Beyond rules beyond regulation


Corporate governance is again in the news, for all the wrong (?) reasons, with the saga of Infosys transiting from the owner’s hands to “Board of Directors or professional management’s hands, struggling to reach cruise mode.
It is now a topic for discussion everywhere, from news-papers, TV channels, social media, conference halls, restaurants and airport lounges. Everyone has her/his opinion on the subject and yours truly also believes in the right to opine on this subject.
While the recent cases of Tata’s and Infosys are a matter of discussion and gossip, there are many more such cases happening around us that are not reported, discussed or even identified.
But these high profile cases do bring our attention to the “very present problem” that corporate world is facing and continues its struggle in addressing them, in a manner that is satisfactory.
Some research, analysis, case studies and few discussion in the TV channels is what I foresee seeing as an aftermath of any such incidence and life then goes on.
New rules, regulations and norms may be laid out, a tweak in some Act may follow and we will have to assume that we have learnt something and taken course correction.
But this is a blatant lie that we tell ourselves because, we intuitively know that such remedial measures are like applying bandages on the wound but not a medication for the real ailment.
Western nations have been in the fore front of identifying “corporate governance” as an important factor in corporate world (primarily in democratically run countries) and have created structures, disclosure norms, rules and standards to help corporate world adopt and adhere to certain minimum standard of corporate governance.
Despite that, there have been innumerable cases of firms not adhering to or violating rules/regulation both in letter and spirit. Firms have failed either due to an individual, collective action/inaction or duplicity and complicity of regulators.
Whether it is manipulating LIBOR rates, fudging books of accounts, selling junk bonds as triple A rated bonds, sharing board meeting outcomes in advance, showing non existing fixed deposits, siphoning of corporate (public) funds for personal ventures or setting policies that suits one’s own salaries and bonuses, every manner of mal practices have taken place, SOX or no SOX.
Corporate governance is just not about owners moving out of their firm and letting professionals take over to run and create value for the firm, but how firms run their businesses despite their owners, professionals, rules, regulations & norms.
In India, large no of businesses in the MSME sectors and retail/kirana shops have been running for centuries under a model, where family members automatically takeover the businesses and/or the more prominent positions in a family run firms are occupied by “persons from the same village” or from the same community.
Governance issues appear even in political space. The cases of Lalu, Karunanidhi, Thackery and not to mention Nehru family, pushing their family members into leadership position is rather glaring.
So the point is that corporate governance suffers (?) from the same issues that governance faces in other spaces. The eco system or the culture that we have developed for so long, influences governance standards and our acceptance of them as a society, adds credibility.
To me, the fundamental issue is the “moral structure” that we cultivate, administer and grow in the society. That is what determines governance at large and corporate governance in particular.
The current moral structure is run on what I call as “the doctrine of ownership, convenience and enjoyment”. This doctrine simply means, that owners consider their automatic right to run firms that they incubated, for generations to come, irrespective of talent or not (inequality in opportunity). It is convenient to have your bloodline or family, takeover to avoid/minimise issues of wealth distribution amongst family members (inequality in wealth distribution) and the owners’/family’s consider it as their right alone to enjoy the fruits of the firm, perennially, since they brought the firm into existence (seeding inequality in future)
This doctrine is currently acceptable as a standard in India and any change is countered by the eco system, actively and sometimes questioning the need for the change itself. The acts, rules, regulations and norms move in tandem with this moral structure, ably assisted by the legal and regulatory fraternity.
At its core, all three parts of the doctrine are human desires, that has always run the show, so to speak, and not been questioned by society as a whole. This doctrine may have been good for the years gone by but is not certainly the right one going forward.
Corporate governance, in its better form will remain a distant dream unless, there is a fundamental change in the above doctrine and adoption of a new doctrine across the eco system.
The counter to the existing doctrine is “the doctrine of detached ownership, quality in convenience and cooperative enjoyment”. The doctrine turns its head on the existing one and that reflects a maturity and civility in the society to come.
Detached ownership simple means, an opportunity for the original owners to realise that transfer of ownership to family member or close bloodlines may not be the best value creation avenue in the long run (equal opportunity to run businesses after owners have incubated).
Quality in convenience, means that as Individuals and society, we admit and accept that wealth is not created by individuals alone, it comes from every person involved in running the business, not just the owners and wealth is not generated in isolation but contributed by varied stakeholders (equality in opportunity to wealth).
Finally, cooperative enjoyment, admits and accepts that enjoyment by select few individuals in the long run only develops negativity and harms the enjoyment of the future generations, including the wealthier ones, while shared enjoyment leads to greater happiness for all the society members. All three parts may not be borne out of past experience but surely that is what human beings aspire for, at least in the future.
Fundamentally this change is a change in human desires and direction of the collective thoughts of society.
This change cannot happen overnight and first steps will always be laid out by individual(s) who have little baggage to carry from the past.

Individuals who foster and challenge the existing eco system and make a success of their business/venture, the corporate world will acknowledge be seen as the breakthrough that may trigger this change. This knowledge that such success is possible under the new doctrine, will draw others to follow and then the change suddenly blossoms across eco system. Society accepts the new doctrine as the new normal and change is finally entrenched into societal thinking. 
At this juncture, this looks utopian, distant, mere words and theory. May be, but humans are capable of turnaround for the good, when least expected. There are enough evidence that there is a simmering need felt in many quarters of the corporate world, for a paradigm shift in the way businesses are run, management is compensated, goals are achieved and society co-opted, in this venture.
For the record, in my opinion, the very decision of the original owners of Infosys to let go, the running of the firm, is the first step and a laudable one. Nothing can take away the courage that they displayed in giving up the reigns of running the firm, when the whole eco system in India is quite the opposite.
The current tug of war and war of words, in my humble opinion, is only a passing phase and something that Infosys can manage to navigate without too much value foregone. But I am neither a soothsayer nor clairvoyant, but I hope my predictions are not completely wrong.

What I am sure off is that, the case of Infosys turnaround to success, in the coming years, will be an important landmark for the India’s corporate world and it may reflect the first shoot of the new doctrine.